According to his website, the enigmatic Hideki was born in Tokyo, Japan, in 1972. His father was the chief of cardiac surgery at Koto Hospital in Tokyo, and his brother is also a doctor; an otorhinolaryngologist. Hideki was expected to follow in their footsteps but greatly disappointed his family by leaving Japan and attending art school instead, namely the BC College of Art and Design, after having relocated to Vancouver, Canada. In a translated interview posted on Hideki’s website, his father, Dr. Ichiro Sato, quipped, “He didn’t even become a painter, like Picasso or Rembrandt. He became...uh...whatever it is that he became.”
One gets the impression that his family still does not understand exactly what it is that Hideki does. This is the struggle of the misunderstood, avant-garde artist and, in Hideki’s case, his art is on the fringes of fringe art, treading a fine line between the commerciality of balloonery and what is now recognized, thanks to him, as “ILA” - Inflatable Latex Art.
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